Continued Research (9/18/15)

Having felt that I have enough information on the positive impact a live music event can have on the local economy, I turn my attention to the development of the Napa Live event. During my research I discovered the book Festival and Events Management: An International Arts and Culture Perspective (2004) by Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond & Una Mcmahon-Beattie.

The book borrows the expertise of 34 individuals with various backgrounds ranging from event planning, tourism, marketing, managing, etc. The book sets out to first define events and different concepts around these festivals. It focuses on the design and creation process as well as managing an event. It also explores ways to market an event and to profit from it through ticket sales and merchandise.  The politics, as well as policies, are analyzed to help determine the best course of action when planning such an event. Lastly is offers case studies preformed around the globe to help learn from others when embarking on an event.

I found it difficult to find books on my subject as the majority of the information found was from journals and news articles. In my search I found it interesting how important word choice was when searching online libraries as similar, but different words, led to completely different search results. For example “events” verses “festival” or “create” verses “organize”. I also found that many online libraries utilized a SmartText Search that was able to take a multiple word search and discover relevant information through smart technology.

Additional books were discovered on Google Books, however there were substantial monetary costs for them. As my research continues I may find it necessary to invest in some of these resources. As I continue the development of Napa Live, I will utilize the book Festival and Events Management: An International Arts and Culture Perspective as a framework for the event. Given the book was written outside the United States, further research will have to be conducted investigating local laws and policies pertaining to venue usage, noise ordinance here in the Napa City limits.