Continued Research (10/23/15)

I have learned a lot through the literature review process this semester. The wealth of knowledge found on the Internet can be daunting, however the exercises done utilizing the CRAAP test as well as the use of online libraries will help ensure researched information is credible and reliable.

Having conducted my literature review on music festivals, I found it difficult to find information that wasn’t just reporting the news. However, through my research I found invaluable information that I will use in my proposal for the Napa Live event. My research expanded from a simple “how to”, to one that included both monetary and physiological benefits that can occur from such an event. I feel that this will only help strengthen my proposal and ultimately grant me permission to carry out the Napa Live event.

I do feel I will still have to research local laws and regulations for live music in the Napa Downtown area. I will also have to conduct addition footwork to find what charities, venues and musicians would like to participate in Napa Live. Living in such an amazing community, I feel confident that they will rally together to support the community.

Continued Research (10/16/15)

The two new resources I found were the journal article, The Organization of Knowledge Sharing at the Colorado Music Festival and the book, How Not to Promote Concerts & Music Festivals. The journal article was found in the Leatherby Library utilizing a smart search on peer-reviewed journals on music festivals. This case study has been peer-reviewed and the authors are experts on the subject.

The journal discusses the idea of learning from the event and implementing strategies to navigate through issues, apply them to future events. The Napa Live event will occur 6-12 times per year, so learning from and discussing future events will be very important.

The book was found on Google books conducting a search on how to plan a music festival. Hal Davidson, the author, is a professional festival producer and marketing consultant. Although the book is self-published, given his expertise in the subject, I feel it passes that CRAAP test.

This book will act as step-by-step guide to the planning, implementing and promoting the Napa Live event.  I feel utilizing this book and the other research I’ve conducted, I will have the majority of the necessary information to move forward with Napa Live.

The only information I feel I will have to look into will be local laws and regulations of live music as well as research and secure venues and musicians for the event.

Some of the aspects of my research that people, I feel, would find most interesting is the positive impact on the local economy and the improvement of an individuals well-being from a music festival.

How will I create the “Napa Live” music event, bringing the community together, ensuring a positive economic impact and improved well-being for the Napa community?

Abfalter, Dagmar,  Stadler, Raphaela, Muller, Julia. The Organization of Knowledge Sharing at the Colorado Music Festival. International Journal of Arts Management, Spring 2012, Vol.14 Isuue 3, p4-15.

Croom, Adam M. (2015) Music practice and participation for psychological well-being: A review of how music influences positive emotion, engagement, relationships, meaning, and accomplishment. Musicae Scientiae, 2015 Volume 19(1) 44-64.

Davidson, Hal. (2015) How Not to Promote Concerts & Music Festivals 17^th Edition.  Self Published

Egan, Ted, Liao, Jay (March 5, 2012).  The Economic Impact of San Francisco’s Nightlife Businesses.

Leenders, Mark A. A. M., Van Telgen, Joyce, Gemser, Gerda, Van Der Wuff, Richard. (2005). Success in the Dutch Music Festival: The Role of Format and Content. JMM: The International Journal on Media Management, Vol. 7 Issue 3/4, p148-157.

Yeoman, Ian, Robertson, Martin, Ali-Knight, Jane, Drummond, Siobhan, Mcmahon-Beattie Una. (2004) Festival and Events Management: An International Arts and Culture Perspective.  Amsterdam: Routledge

Continued Research (10/10/15)

This week we studied academic integrity. I have always known you must cite your work when it comes to quoting someone; ensuring credit is given to the author. However, the idea of citing the source of an idea is a new concept to me. I understand if it wasn’t your idea and an idea that you discovered in your research, but what if it was an idea you had, not knowing that someone had already thought of it?

For future research projects I will need to ensure proper research is done both on the subject and the idea I have about the subject. By doing this, I would determine if my idea is unique or one discussed before. I could then choose to cite the author of the idea and further explore/expand on the concept.  

I still am unclear as to how you can call an idea yours. What if in your research you are unable to find another source? You then develop your idea, complete your paper, but later find that someone else had already published the same idea what do you do?

Continued Research (10/1/15)

This week I found an excellent empirical article titled, Success in the Dutch Music Festival: The Role of Format and Content by Mark Leenders, Joyce Van Telgen, Gerda Gemser and Richard Van Der Wuff.  In the article, the authors explore the growing success of music festivals in the Netherlands. A conceptual model for festival organizers to follow, in order to ensure a successful event, explores two areas of focus. The first area of focus is the content, which include the lineup, festival theme or message and the targeted audience. Second area of focus is the format, capacity of event, location, ticket pricing, and your budget of the event. The model is then tested on data collected from 47 music festivals in the Netherlands.

Following the conceptual model will help me as I create the Napa Live event. It will help focus on the right things and compartmentalize my plan in a way that I will be able to better speak to the events’ concept and design.

As I continue my research, I will focus primarily on how will I create the “Napa Live” music event, bringing the community together, ensuring a positive economic impact and improved well-being for the Napa community.

While I may choose not to further explore the specific festivals mentioned in the article, I will look into information pertaining to festivals similar to the one I am planning. As laws differ in cities and states and in the case of this article, countries, I will focus my attention on festivals from surrounding areas.

Continuing my research, I have found it easier to find more pertinent information utilizing advanced search methods. I have always relied on Google when searching the Internet. Utilizing the digital libraries provided through my school, I have been able to find information that would have not been previously available to me.