Continued Research (10/16/15)

The two new resources I found were the journal article, The Organization of Knowledge Sharing at the Colorado Music Festival and the book, How Not to Promote Concerts & Music Festivals. The journal article was found in the Leatherby Library utilizing a smart search on peer-reviewed journals on music festivals. This case study has been peer-reviewed and the authors are experts on the subject.

The journal discusses the idea of learning from the event and implementing strategies to navigate through issues, apply them to future events. The Napa Live event will occur 6-12 times per year, so learning from and discussing future events will be very important.

The book was found on Google books conducting a search on how to plan a music festival. Hal Davidson, the author, is a professional festival producer and marketing consultant. Although the book is self-published, given his expertise in the subject, I feel it passes that CRAAP test.

This book will act as step-by-step guide to the planning, implementing and promoting the Napa Live event.  I feel utilizing this book and the other research I’ve conducted, I will have the majority of the necessary information to move forward with Napa Live.

The only information I feel I will have to look into will be local laws and regulations of live music as well as research and secure venues and musicians for the event.

Some of the aspects of my research that people, I feel, would find most interesting is the positive impact on the local economy and the improvement of an individuals well-being from a music festival.

How will I create the “Napa Live” music event, bringing the community together, ensuring a positive economic impact and improved well-being for the Napa community?

Abfalter, Dagmar,  Stadler, Raphaela, Muller, Julia. The Organization of Knowledge Sharing at the Colorado Music Festival. International Journal of Arts Management, Spring 2012, Vol.14 Isuue 3, p4-15.

Croom, Adam M. (2015) Music practice and participation for psychological well-being: A review of how music influences positive emotion, engagement, relationships, meaning, and accomplishment. Musicae Scientiae, 2015 Volume 19(1) 44-64.

Davidson, Hal. (2015) How Not to Promote Concerts & Music Festivals 17^th Edition.  Self Published

Egan, Ted, Liao, Jay (March 5, 2012).  The Economic Impact of San Francisco’s Nightlife Businesses.

Leenders, Mark A. A. M., Van Telgen, Joyce, Gemser, Gerda, Van Der Wuff, Richard. (2005). Success in the Dutch Music Festival: The Role of Format and Content. JMM: The International Journal on Media Management, Vol. 7 Issue 3/4, p148-157.

Yeoman, Ian, Robertson, Martin, Ali-Knight, Jane, Drummond, Siobhan, Mcmahon-Beattie Una. (2004) Festival and Events Management: An International Arts and Culture Perspective.  Amsterdam: Routledge