Continued Research (10/1/15)

This week I found an excellent empirical article titled, Success in the Dutch Music Festival: The Role of Format and Content by Mark Leenders, Joyce Van Telgen, Gerda Gemser and Richard Van Der Wuff.  In the article, the authors explore the growing success of music festivals in the Netherlands. A conceptual model for festival organizers to follow, in order to ensure a successful event, explores two areas of focus. The first area of focus is the content, which include the lineup, festival theme or message and the targeted audience. Second area of focus is the format, capacity of event, location, ticket pricing, and your budget of the event. The model is then tested on data collected from 47 music festivals in the Netherlands.

Following the conceptual model will help me as I create the Napa Live event. It will help focus on the right things and compartmentalize my plan in a way that I will be able to better speak to the events’ concept and design.

As I continue my research, I will focus primarily on how will I create the “Napa Live” music event, bringing the community together, ensuring a positive economic impact and improved well-being for the Napa community.

While I may choose not to further explore the specific festivals mentioned in the article, I will look into information pertaining to festivals similar to the one I am planning. As laws differ in cities and states and in the case of this article, countries, I will focus my attention on festivals from surrounding areas.

Continuing my research, I have found it easier to find more pertinent information utilizing advanced search methods. I have always relied on Google when searching the Internet. Utilizing the digital libraries provided through my school, I have been able to find information that would have not been previously available to me.